#1 Digital Marketing Consultant 2020

Just imagine how cheezy it would look if I was a digital marketing consultant but did not feature anywhere in the search results.

That would be bizarre right?

If you go to google and search for a digital marketing evangelist you will see what I am talking about ūüėČ

Yes right under Avinash Kaushik who is the Godfather in the DM space. So being already featured in the top 5 of Google I am trying my second experiment.

All these experiments are designed show you how google really works and even if you are lazy, take all the shortcuts possible, but just play the game right. You can and will rank on Google.

[bookly-form]

You will notice spelling errors, transcribed garbage, apparently, audio friendly as well.

Goal – By 2020, become the top 10 digital marketing consultants in Google SERPS by cheating and like I said being lazy.

The intent is not really to add any value in this post apart from it from being bizarre later on, but do me a favor, just scroll up and down this article as if you were actually reading it. It helps with the interaction ūüėČ dude so if you already a digital marketer or an SEO expert, please help me out.

I always obligige backlinks more than anything else. It’s all about the darn backlinks. Infact, Google was not called Google before. Yup, let me say that again,

Google was called Backrub! I’ll save that story for another day, but trust me its all about content and backlinks.

Yet when you talk to dozens of agencies or freelancers they simply don’t eat there own dog food. Now, this has been a strategic effort on multiple fronts. In order to win at the search engine game, you need to know a couple of things. Nothing rocket science material, in fact, it’s quite the contrary.

https://docs.google.com/spreadsheets/d/1AVgJfNeuacZlEAt7RV2C9aS-ItZ8KF-Tx1Cc5ktY1Ho/edit?usp=sharing

My daughter is 4 so If I had to explain to here this is what I would say.

Sammy imagine if there was a giant balloon. And from that balloon things are going to fall out. You have one minute and can collect whatever you like.

Candies

Chocolates

Broccoli

Shampoo

Toys

Go!

60 seconds later what do you think she would have picked up? And what do you think she would have discarded?

Same way every day, every second google has to choose between things they like and dislike.

So in this case, its good juicy content that people gossip about. They share, they comment, they link back, they laugh, they cry.

Like I said, this is only an experiment with Google. Some analogies, something clever cause you need to defeat all the other digital marketing consultants aiming to be number 1!

Popularity

Traffic

Conversions

Links

Authorship

Offline Meetups

Genuine

Relevant.

Now this is only SEO. When you talk about being a digital marketing consultant then you really need to understand the entire game.

For example :

How to I get more traffic?

How do I convert that traffic into money.

That’s it.

Traffic and conversions is the name of the Game. Ryan Deiss from Digitalmarketer.com came up with that.

Along those lines, credibility. If you check out their certified partner directory you would see that we are listed as a platinum training and agency partner.

So Social Media Marketing, Email Marketing, Content, Analytics, Conversion Optimization are things you need to be well versed with to call yourself a marketing consultant in 2020.

Content is king. Infact there are studies that suggest the ideal length now is 1800 words.

I am going to try and now make this blog into a podcast. Actually the other way around. Make the podcast and then convert it into Audio.

That seems to work more naturally more me. So. Here goes.

Speaker 1: (00:02)
Hey guys, what’s up governor? Buck sunny here and this is now actually me speaking into my mobile phone and I realized that it’s going to be evasive blow way faster, way quicker to actually have a conversation. It sounds weird with myself but this is really going to help me get my content out there like good type pretty fast. In fact, I’ll probably do a test and let you know how fast I can type, but I’m sure I’m actually a hundred percent sure that I can speak much faster than I can type. So the faster I can speak, the more content is going to get converted, the more I can share. And this is truly what I like to do. So coming back to the initial topic of being the number one digital marketing consultant in 2020 are, this is a kind of experiment beta that I’m trying because I really want to move to scratch that.

Speaker 1: (01:05)
I really want to set up base in the buy in 2020 because it’s going to be your wild, your in 2020 in the buy. Lots of stuff happening there. So I want to use my knowledge and skills as a digital marketing trainer, a digital marketing consultant or digital marketing agency owner. I started off as a freelancer and over the course of the last 15 years, we’ve consistently made strides and pioneered the digital marketing space in some way and form. Of course there are hundreds of father top world-class digital marketing consultants. Though we feel that we’ve contributed a part in the entire ecosystem not to be by really disrupting the way traditional agencies continue to work in function. Looking at the current trends, looking at the gig economy, I’m very certain that even companies that can offer large companies that can afford top end digital marketing agencies are going to come back and say that there is just such a huge disparity between what you guys are charging and is Julie available out there?

Speaker 1: (02:36)
So that could be the collapse of the digital marketing agency module. You know, similar to the banking industries where agencies are just ripping off their customers charging extravagant sums of money. Whereas, because we’ve managed to McDonald’s systems, McDonald’s [inaudible] processes, for example, listing out tasks, we have a database of over 125 tasks that we’ve gathered over the course of so many years and summarize that, Hey, if we had to list out everything in digital marketing, here are 125 tasks that you need to do and it’s always like a growing list but not by another 125 you can add another one to things and move on. So we will be crowdsourcing this and this as well because we want to have a solid comprehensive list from everyone. You know, I want everyone to contribute to this and say that, okay, this is what an agency does, but this is how we would process it by it.

Speaker 1: (03:48)
Okay, so the downside I think of just having a conversation with yourself is that you tend to drift as well. So I’m going to keep it focused to a couple of bullet points as to why I’m doing this experiment to be the number one digital marketing consultant in 2020 if this works, great case demonstrated. If it doesn’t, no one’s going to know anyway. That’s right. Joke about SEO is that where do you hide a dead body on page two of Google, so if you aren’t on page one for the term digital marketing consultant than my friend, you are not going to get noticed and no one is going to know about your efforts, about your content writing, your podcasting, your video editing, your Facebook ads, your Google ads, your email marketing, your messenger bots, your analytics, your metrics, your bounce rates, your open rates, your click through rates. So the list is finite. It’s not rocket science. Like I said earlier, once you have a look at all the tasks that need to be done sequentially, then you’ll see the entire funnel. You’ll see how things go around. In fact, we’ve been using the software to really demonstrate how you should design your one page funnel, which includes your costs. It includes your traffic sources. It includes your conversion rates, it includes your upsells, it includes your down-sells, it includes your hosting costs, your email costs, your Facebook ad costs, Google ad costs

Speaker 1: (05:59)
of, this is fun because I finally feel that I’ve cracked the code of being able to create content because I’ve found my format. I can talk and talk and talk and talk about digital marketing. Even in the middle of the night. If you wake me up, unless I’ve been drinking, then I can talk to you about digital marketing. So it’s been my passion for a long time. Now. I’m really looking at taking it to a whole new level, you know, just a complete nobody in terms of competition, you know, you’ve heard names like Neil Patel, Ryan dice, Molly Pittman, digital Depok, Sadat, Rajet Gog, I’ll be Aria Gopal, all my guys at the digital masters association.

Speaker 1: (06:57)
You’re not really walking the talk when it comes to digital marketing. Making sure that you’ve got your micro videos that obviously just completely nailed blogging, deeper running the largest blog in India when it comes to community. So these get a spectacular, and fortunately I’ve managed to sneak into that offline kind of community, which like I mentioned, adds a lot of credibility. So in order to be credibility you have to engage in offline activities as well. Even if you are doing digital marketing, like Google is constantly scanning newspapers as E versions. Yeah. What’s up? Just talking about what’s up. Instagram and Facebook all owned by the same company in a way, scary with the amount of data they collect. At the same time as digital marketers, it’s the best gift that we can really receive is the ability to target people like never before in the history possible.

Speaker 1: (08:26)
So far, this experiment is consistent with a little bit of texts and I were doing a little bit of audio. We’ll have that transcribed. We’ll probably even leave it for [inaudible]. Google is constantly picking up the voice and audio wondering. One ridiculous step that I heard was that you should scream your keyboard when you just start your video so Google can hear it. So here goes digital marketing consultant, digital marketing consultant in Dubai, digital marketing, marketing, marketing, digital marketing rocks. So let’s see if that’s spins it off a bit. Optimization. So let’s see how many words this has come out to. Content size is always been super important. Back links, relevancy, title tags, meta-tags, meta-description, image optimization, robots dot. TXT sitemap dot. XML internal linking demos. Let’s try and rank this baby up. Be the number one digital marketing influencer in 2020 signing off. This is being [inaudible].

HAHAHA. that’s really funny. Okay, please google god, Put me up there. I promise to share more valuable content like this.

Virtual Assistant Thoughts

Reduce Cost –¬†Increase Speed –¬†Global Talent – Stereotypes exist¬†for a reason. Have you heard about an Indian person who is not good with computers?¬†World Economy –¬†Scale Faster, Scale Safer.


Have you heard about Mcdonalds? My guess is that 98% of people who are reading this have.

No, I am not asking you whether you love it or hate, whether you think it’s good or bad for kids or whether you think it is is the unhealthiest food on the planet or not.

With that said, I got a question for you. Do you have a favorite Mcdonalds? As in a specific Mcdonalds that is the only one you will ever go to? Or, Do you specifically disklike another Mcdonalds?

Be it San Fransico or Montreal or for that matter India, Mcdonalds has a standard. Mcdonalds has a process. The lovely yellow fries look and taste pretty much the same anywhere around the world.

What in God’s name does this have to do with Virtual Assistants one may ask? The answer in one single word is processed.

Entrepreneurs, Wantaprenuers, early adopters and game-changers have figured this out.

Every business around the world always wants to increase profits and reduce costs. Did you know that Employee costs are most cases is the largest component of your businesses cost.

Now before you jump acting all partiotic I got a question for.

Say you are in the emergency room of a hospital and you needed an immediate infusion of blood. All the standard tests are done to ensure that the blood is safe and free of all disease.

Would you stop and ask the doctor about who has given you this blood?
Was it from a Black Man or Brown women?

All you care about is that it has been tested, It’s safe and most importantly does what it’s supposed to do.

If you were to look at the most successful companies in the world, like Google, Microsoft, Adobe and look at the leadership positions are they of a particular nationality.

Do you really think that some nationalities are smarter than the other?

Assuming you’re a lone wolf, and you are successful. You have an Internet Business that receives orders around the clock. You, however, need to rest. What will you do? Leave money on the table or hire someone around the world to do what you do while you sleep?

There is something about an employee – a boss relationship that always seems to have some tension. Similar to the Mother-in-law relationship. It’s a flawed one.

Either the boss is putting down their employee or the employee is looking at exploiting the company for more perks, benefits, and also getting into their comfort zone.

It’s all about the Money: Look it does not take a Harvard degree economist to tell you that the price of living varies drastically around the world.

It’s all about the Time: What is it that you do the best? Is it selling to new customers, is it coding, is it managing a team, HR, Legal, Accounts, Marketing, the list is endless. You need to be a master of one and outsource the rest to someone who is also a master in one.

It’s all about the Effort:¬†Never underestimate the power of laziness. Let’s face it. You have a list of really good ideas that you know that if you were to execute, you would see better results.¬†
It’s all about You: Ask yourself, are you self employed? Or are you a business person. If you have created a job for yourself,¬†


It’s all about the Internet.

Save the drama for your mama.
You get what you pay for. 

To summaries, think like a global citizen. Understand the blood is blood, Intelligence is Intelligence and they both are global.

Before we conclude, let’s talk about the elephant in the room. Cultural Difference. Yes, you bet this does exist. Things are lost in translation and at times you may get frustrated.

Transparency trumps trust. A Virtual assistant would be happy to install a piece of software and have you track literally every accounted minute. Which website they are visiting, how much time they spend on chat, which task takes the most time or which customer is sucking out the most time. Try asking a full-time employee for a worksheet. They won’t like it. While you may trust them, there is always going to be the comfort level which decreases productivity.

Hardworking. Yes, some people are born lucky and some people work hard. If you are in a developing nation there is a good chance that you are willing to put in double the effort because you are hungry, you are determined to do whatever it takes to become successful.

Blood
Intelligence
Certification
Culture Gap
Mcdonaldization
Economics
World is flat
4-hour workweek
Governmental Taxes
Benefits
Comfortable
Culture
The job of an entrepreneur is to create replicable processes that anyone who is trained should be able to follow and execute.
24 hour round the clock service
Global Citizen
Grateful
Try harder
Big mac Index
Internet is an equal opportunity 
There is no color, 
Global Talent Pool
Figure out your hourly rate
 Scaling Operations
Clone Yourself then Multiply

Maternal Leave, Paid Leave, Performance Appraisals, Contracts are all things of the past.
24 hour operations: New Age entrepreneurs are building 24/7/365 day businesses. 
Gone are the day of 9-5Weekends off
Adopt a We Are On Policy.
‘Virtual Assistants Understand and Use technology.

If you are an entrepreneur and things are not taking off as yet, and costs increasing. Be agile, consider letting go of you most expensive full-time employees and outsource your tasks.

What is even worse is when you have a toxic in-house team all ganging up and telling you that it can’t be done. Fire them and build a politically free mutually collaborative virtual team.¬†

To summarise again: here is what you will get:- Smart people to work for you- Smart people to work for you at lower costs- Smart people to