“Riches are in niches”
- Susan Friedman, best-selling author, and niche expert
Why should I care about finding the best digital marketing niche?
That is a common question asked by freelancers when they start. They believe that targeting the broad market will give them a better chance to acquire more customers.
Before telling if that belief is right or wrong, let us have a closer look at this “niche” stuff.
What is a Marketing Niche?
The Oxford dictionary says it’s “The business of promoting and selling a product or service to a specialized segment of the market.”
Examples speak more clearly than definitions. So, let’s take the Digital Marketing Market as an example. That means you want to help business owners by providing digital marketing solutions.
So, are the solutions? There are many.
If you visit fiverr.com, you’ll see the list of services that look like a restaurant menu! Some of those are.
- Social Media Marketing
- Social Media Advertising
- Public Relations
- Content Marketing
- Podcast Marketing
- Video Marketing
- Email Marketing
- Marketing Strategy
- Web Analytics
- Book & eBook Marketing
- Influencer Marketing
- Local SEO
- Domain Research
- E-Commerce Marketing
- Mobile Marketing & Advertising
- Music Promotion
- Web Traffic
Now you have a list of 21 services that customers are looking for in the market. Each one is a well-defined niche.
As a digital marketing freelancer, you should have some knowledge about each of them because all of them are inter-connected.
Imagine You are Meeting a Potential Client
The prospect says he is looking for someone who can help him with his E-Commerce Marketing. You say that you can do that.
Then he asks if you can do Email marketing. You say, “yes.”
Then he asks if you have expertise in Video Marketing and site-wide SEO optimization.
And you say that you’re an expert in those also.
If you’re in his place, what will be your impression of such a freelancer? An experienced business person will ask you to show proof of your work on all of those areas.
Are you having so many portfolios ready? Unless you’re the owner of a mega-agency, chances are remorse that you would have that much experience, proof, and testimonials to convince him that you’re the trustworthy guy – right?
Now imagine Scene 2
You say to your prospect that you’ve had an experience of running E-commerce Marketing. You’ve served 20 clients in the last two months. You show him the sites, client testimonials, and samples of some E-commerce themes relevant to his business.
You also show him how you can put him on Google Maps within a matter of days. You tell him how he can manage E-commerce marketing on several channels easily. You make him aware of the opportunities he has never known before.
Will he be able to have some confidence and trust in you? Sure, he’ll have.
Suppose now he asks you if you can do Email Marketing for him. You tell him that you don’t do that right now, but you know an expert who runs successful Email Marketing campaigns for many clients. You say to him that if he wants, you can refer him to the expert.
You got the idea. Clients are professionals, and professionals love honesty and openness from fellow professionals.
It’s a limiting belief that by trying to cater to a broad market as a freelancer, you’ll be able to grow your business. It’s a blunder.
90% or more budding freelancers don’t earn enough to pay their bills, mostly due to this misconception.
Does that mean you’ll never be able to expand your market across other niches?
The answer is a resounding, “Yes.”
There’s a well-defined journey. And there’s a fool-proof road map.
First, we provide full-stack training and internationally acclaimed certifications to become a millionaire businessman within the shortest possible time.
To know more, Click Here.
In the next step, we train and guide freelancers to become entrepreneurs.
The difference is simple. Freelancers work for themselves while entrepreneurs hire and outsource others to work for them.
The strategy is to become a master of one or two Digital Marketing Niches at first, learn with us, and earn while you learn.
We provide you all the resources to make you Freelance Ready (We nicknamed it as Fredy) and create products. We also provide you with our exclusive Digital Marketing Market and hand-hold you to find plenty of ready buyers all over the world. We’ve selected the 8 most profitable niches.
Read on to know about those best digital marketing niches for freelancers.
The 8 Core Niche Areas
Customer Value Optimization (CVO)
Businesses can’t run without customers. A prospect looking for your service invariably has the intention of acquiring more customers. He may approach you for your expertise. Knowing CVO will give you an edge. You can explain to him how your service can help him increase his customer base.
Any business has some kind of sales funnel. Most of them don’t know how to lead their prospects through a smooth customer value journey through different funnel stages.
A well-optimized funnel can convert prospects into buyers, then buyers into repeat buyers, higher value orders, and finally nurture the buyers to become raving fans.
Explaining the process of CVO will let your prospect know that you know your “stuff” better than most other freelancers in the market.
It’s a must-have skill for any freelancer. No matter what your niche is, CVO is the foundation of the Digital Marketing business.
Social Media Marketing
Society is going online, like never before. People are consuming more and more information on social media. They can voice their opinion to their contacts and share their feelings there. They praise, they criticize, and they recommend stuff on social media.
A business can be in the B2C or B2B market. All of them must learn to use social media to inform, engage, excite, and influence buyers to do business with them.
Obviously, there’s a super hungry market looking for Social Media experts to help businesses achieve their goals.
In January 1996, Bill Gates wrote an essay titled Content is king. Since then, it has become a phrase.
Without content, there is nothing online.
Articles, graphics, videos, pictures, emoticons, gifs, animation … all are contents in some form or the other.
There’s a massive demand for high-quality content creators. But a content creator who knows how to distribute and market content as well is in higher demand.
The “value-first” content plan can lead stone-cold prospects at the top-of-the-funnel through becoming loyal customers and finally into becoming high-paying, long-term associates.
A freelancer having content marketing skills can have enough buyers than he can handle alone.
Among all marketing activities, email marketing generates the highest Return on Investment (ROI).
Most businesses are doing email marketing wrong. Worse, many of them don’t do it at all. So this is an area where a skilled freelancer can help his clients plan three different types of email campaigns, and apply them. He can also help the clients integrate and automate the process. Email marketing can literally “make sales when you sleep.”
It pays more than handsomely to know Email marketing well.
Search Engine Marketing
In a way, the internet is the largest database of information on earth. Billions of people are looking for information all the time on the internet all the time.
Right now, there are over 1.80 billion websites. Over 550,000 websites are being added each day, according to Google.
In this mega crowded place, how can a prospect find your product or service? And how can she decide that your offer will be the best solution for her? This situation is real for you and true for your clients as well.
Fortunately, there are advanced techniques and tools to sort this out. A master in this niche knows how to leverage search channels like Google, Amazon, Bing, Yelp so that the selected brand is discovered fast. And when it’s found, the visitors should get a positive impression about the brand.
Search Engine Marketing is a high-paying skill having incredible demand in the market.
Analytics & Data Management
Are you good at number crunching? Do you have a knack for analyzing complex data that helps to make decisions? Then Analytics and Data Management is an excellent niche for you.
You have to learn to set up an analytics plan and figure out the key metrics that matter. A data tracking plan to look at those metrics daily, weekly and monthly can alert you of your business. Timely course correction can save a company from potential problems.
Expert Data Analytics specialists are in high demand and rare to find.
Optimization & Testing
Traffic to your website has no use if the visitors don’t convert. Conversion Rate Optimization, therefore, is a science. Tracking and analyzing conversion against each campaign and split testing are two important jobs for a business.
Many digital marketers claim to do Conversion Optimization, but they rely on short-term hacks to show results. A sustainable CRO campaign is a repeatable process to keep the momentum always on.
Acquiring the real Optimization and Testing skills will give you an edge over all the run-of-the-mill freelancers.
And CRO is a very high-in-demand skill.
It’s called E-Commerce, but I call it a science. Just ten years ago, people would hesitate to buy stuff online. The habit is changing. Particularly after the Covid-19 pandemic, online shopping has become unavoidable.
Today, almost all business houses need to be in E-Commerce. Otherwise, they would leave a lot of money on the table. No matter if you are into B2B or B2C business, you must have an E-Commerce store, and also you should have a presence in third-party marketplaces like Amazon.
E-Commerce is evolving fast. Today, displaying your merchandising on your store with descriptions is not enough.
You must be able to give a great experience to your visitors. In 2021, the visitor experience is going to be a big thing as Google is going to roll out their next algorithm on it.
E-Commerce marketing covers the entire gamut of creating an E-Commerce store, uploading products, optimizing descriptions, other content, and, more importantly, optimizing those for maximum results.
Needless to say, E-Commerce mastery has potential without limits.
Did I forget to cover Website Design and Development? No. This is an omnipotent and compulsory skill to have. I didn’t mention it in the niche skills. Because to become a successful freelancer within a short time, you need not master this skill right now (though it is a high-paying skill but takes a longer time to develop). Still, as a freelancer, you must have the basic knowledge of how websites work.
There are plenty of free or low-cost courses available online that you can pick up and learn the basics. We recommend learning WordPress first. For example, you can check Udemy or DreamHost as two examples.
The world is changing from Job-Economy to Skill-Economy. In the coming days, companies are going to depend more on outsourcing jobs to skilled freelancers and agencies than employees.
That trend will cause millions of people to take up freelancing as a career. The market will be competitive. But you don’t have to worry.
Mastery is high-demand niches like above will make you stand head and shoulder above the crowd in 2020 and beyond. To know more, visit our online institute, OnlineBusiness.Org, now.
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