The 9 Step Customer Value Journey for Successful Freelancers
A sale happens after a customer decides to buy from you. We all know that. But we often ignore that a buying decision is the result of a well-defined process called Customer Value Journey. It’s true for a million-dollar B2B deal. And it’s true for a few dollars worth impulsive buying by a B2C customer. Off-line or on-line, the Customer Value Journey is more or less the same. The process was there before the internet. And it will be there tomorrow. ...