Gaurav Guru https://gaurav.guru I'm Outsourcing it Tue, 20 Oct 2020 13:28:07 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.1 https://gaurav.guru/wp-content/uploads/2020/03/cropped-Gaurav-Guru-2-1-e1601828590356-1-32x32.png Gaurav Guru https://gaurav.guru 32 32 My Secret Mantra, Outsource, Outsource and yeah Outsource https://gaurav.guru/my-secret-mantra-outsource-outsource-and-yeah-outsource/ https://gaurav.guru/my-secret-mantra-outsource-outsource-and-yeah-outsource/#respond Tue, 20 Oct 2020 13:28:06 +0000 https://gaurav.guru/?p=10625 The post My Secret Mantra, Outsource, Outsource and yeah Outsource appeared first on Gaurav Guru.

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5 Benefits of Hiring A Virtual Assistant for your Company https://gaurav.guru/5-benefits-of-hiring-a-virtual-assistant-for-your-company/ https://gaurav.guru/5-benefits-of-hiring-a-virtual-assistant-for-your-company/#respond Tue, 20 Oct 2020 11:56:00 +0000 https://gaurav.guru/?p=10622 Every business needs good skilled personnel to grow but more often than not, hiring them is a tough decision for bootstrapped startups. Luckily for us, we live in a virtual world. A world with limitless possibilities that transcends boundaries, allowing us to work with the best talent in the world at the lowest rates. So […]

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Every business needs good skilled personnel to grow but more often than not, hiring them is a tough decision for bootstrapped startups. Luckily for us, we live in a virtual world. A world with limitless possibilities that transcends boundaries, allowing us to work with the best talent in the world at the lowest rates. So if you’re an entrepreneur drowning under pressure, a virtual assistant may just be the answer to your prayers.  

A virtual assistant is an independent contractor who provides administrative or specialized services(social media, PR, Marketing)  to clients while operating outside of the client’s office. He/she typically operates from a home office but can access all necessary planning documents remotely. 

Here are 5 ways that a Virtual Assistant can benefit your company: 

Low operating costs: Unlike full time employees that require monthly salaries, Virtual Assistants bill you only for the work that they do. You also save on employee-related taxes, insurance or benefits, and can avoid the logistical problem of providing extra office space, equipment or supplies. With Virtual Assistants, you can also scale up or down with ease as and when you need to. 

Best in class talent: Virtual Assistants are specialized experts and therefore, you do not need to worry about investing time and resources in hiring and training them. You can hire virtual assistants at attractive rates for clerical and bookkeeping tasks, social media updates or writing articles for a blog. A well-rounded virtual assistant may also handle travel arrangements, appointment scheduling, data entry, and online file storage. Once they have a good understanding of your business and ethics, they can help lighten your load. 

Improved Quality: By hiring a virtual assistant and outsourcing non-core tasks to him/her, you can save a significant amount of time in which you can focus on the core business activities. Since most Virtual Assistant’s are very skilled in their area of expertise, you can simply hand over mundane tasks and/or tasks that you may not consider your strengths, thereby allowing them to bridge the gap in your organization. 

Increased flexibility: Unlike regular employees, Virtual Assistants are not restricted to 9 to 5 schedules. You can work with them as per your convenience and work schedule. If you’re running a 24/7 operation, you can work with virtual assistants from different time zones to manage your shifts. 

Have a life: The last but the most important benefit of hiring a virtual assistant is to have a life. If you spend all your time making a living, what is the point of living? So go ahead and get some hands on deck so you can take a break and prevent a burn out. 

If you’re convinced that your business needs a virtual assistant to grow, we recommend you start by  making a list of tasks you want to delegate to them. This will help you identify a virtual assistant most suited to your needs. You can find Virtual Assistants on several trusted websites like Upwork.com and Fiverr.com. Be sure to give them a thorough understanding of your business, its objectives and ethics before you start working together. 

All the very best for your outsourcing journey! 

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The 9 Step Customer Value Journey for Successful Freelancers https://gaurav.guru/welcome-to-cloudways/ https://gaurav.guru/welcome-to-cloudways/#comments Sat, 26 Sep 2020 00:00:00 +0000 http://gaurav.guru/?p=1 A sale happens after a customer decides to buy from you. We all know that. But we often ignore that a buying decision is the result of a well-defined process called Customer Value Journey. It’s true for a million-dollar B2B deal. And it’s true for a few dollars worth impulsive buying by a B2C customer. […]

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A sale happens after a customer decides to buy from you. We all know that.

But we often ignore that a buying decision is the result of a well-defined process called

Customer Value Journey. It’s true for a million-dollar B2B deal. And it’s true for a few dollars worth impulsive buying by a B2C customer.

Off-line or on-line, the Customer Value Journey is more or less the same. The process was there before the internet. And it will be there tomorrow.

Most freelancers often wonder why they don’t have a stable and predictable income. Statistics show that on an average 90% freelancers struggle to pay their bills.

Freelancers don’t get paid on time; they can’t charge enough; they don’t get enough clients; they choose wrong clients, and so on.

But those are just symptoms, not reasons.

The problem has little to do with technical skills or creativity.

There’s a limiting belief that there are too many freelancers in the market, so the competition is high.

That’s a load of baloney.

A reason is, most freelancers don’t understand business. They have experience as employees.

Many of them are freshers – having no experience.

Without having an entrepreneur’s mindset, they try to learn too many things half-ass. Naturally, they get half-ass results.

But the freelancing profession is not so complicated.

Even if you have just one skill, you can become a successful freelancer – by guiding your prospects along the Customer Value Journey. How about attracting swarms of customers instead of going to them? How about getting more deals that you can handle? Are you ready for that?

Let’s dive into understanding the Customer Value Journey. It will give you a step by step process for attracting, converting, and keeping your best customers.

What is Customer Value Journey?

The Customer Value Journey (let’s call it CVJ) is about turning strangers into super fans. Digital marketing can make this journey incredibly faster.

I reviewed many templates of CVJ, but none of them are as in-depth as the one developed by Digital Marketer, the partner of our Online Business University.

The CVJ is an 8 step route that people travel as they discover your brand, build a relationship with you, and finally become your super fans.

If we draw a map, the path will look like this.

customer value journey

It looks like a gallery floor-plan with several arrows showing different directions, right? A customer left alone in this journey will get lost along the way.

They may get confused, and even forget why they ever started on this journey with your brand.

That’s why we need a strategy to guide people through all the eight steps, helping them when they get stalled anywhere and encourage them to move along the journey.

Here we go.

Step 1 – Know Your Ideal Customer

In the beginning, you should avoid the temptation of offering everything to everyone. Most freelancers make this mistake and end up nowhere.

You must figure out who your ideal customer is, where they hang around and what they will buy. You need to create a document around this. We call it Customer Avatar. Building your customer avatar can have a massive impact on your marketing results.

The customer avatar document is a “Swiss Army Knife of Marketing” because it impacts practically every aspect of your marketing, including:

  • Website design
  • Content marketing
  • Paid traffic
  • Product creation
  • Copywriting
  • Email marketing

And that’s just scratching the surface. Any part of your sales and marketing process that touches the customer will improve when you get clear on your customer avatar.

After all, it’s a human being who buys our products or services. It pays to get a clear picture of the characteristics of the person, so you can present them with a message that can move them into taking the desired action.

Here is a sample template showing how a customer avatar document looks.

customer avataar

For example, let us take a buyer group of small supermarket owners like Venkataesh.

He wants to let his business continue to grow after the Covid-19 lockdown. After doing a little research, our customer avatar document looked like this:

You should take your time to research your customer avatar. Because it can make or break your business going forward. It’s very, very important.

Step 2 – Make Them Aware of Your Offers

At this stage, you let your prospects discover your offers and your brand.

Prospect awareness can be triggered by advertisements, blog posts, words of mouth referrals, events, social media or any other channels that get people’s attention, then entertain or inform them.

You need to create a campaign with contents relevant at this stage. It’s called Top of the Funnel Content Strategy.

Step 3 – Engage Them with Your Brand

Engagement means an emotional involvement or commitment. It’s about being on the same wavelength with someone. It’s a prerequisite to building a deeper relationship, just like it happens before marriage.

In digital marketing, it happens just after your first interaction with the prospects, and it continues through the entire experience with your brand. It’s a continuing conversation you have with them throughout the Customer Value Journey. You use multiple channels like a blog, social community, email, customer support and the likes.

Step 4 – Ask Them to Subscribe

If the prospects like the experience of interacting with you, they start liking you. A level of trust begins to build up. At this stage, you can ask them to subscribe to get more valuable information. The purpose is to get their email addresses to establish a closer relationship with them.

Today people are careful about giving their email addresses. You have to offer something valuable that makes it worthwhile to exchange their email addresses against that offer. It may be a free ebook, demo, webinar, downloadable cheat sheets, or anything useful to them. They fill in a form, submit, and get access to your freebie – instantly.

Step 5 – Convert Them into Customers by Offering a Low-Ticket, High-Value Product or Service

It’s also called the Tripwire marketing stage. The idea is to offer subscribers a low-cost, low-risk, high-value product, and sell them more expensive products later. … Once a subscriber becomes a customer, they are more likely to become a customer again.

A tripwire offer is not supposed to make you a profit. The only intention is to create a smooth transition from subscriber to paying, happy customer. Real profit will come later in the journey.

Step 6 – Make Them Excited about Your Brand

People feel good after they buy something. It’s a scientific fact. Buying gives a feeling of acquiring something due to release of a mood-enhancing hormone called dopamine. That gets people ready to be excited.

That’s why this sixth stage of building excitement in your buyer’s mind is essential.

How can you do that? Give them some memorable experience of the buying process. Send them a thank you letter. Give them a quick-start tutorial. Give them some bonuses; some discount coupons; or some freebies. Anything that they will remember.

Step 7 – Make Them Repeat Buyers

This is called the ascension stage. See the ladder image on the top left corner of the CVJ diagram.

The goal here is to generate repeat buys from the same customers. Real profit starts here.

Your entry point offer was planned for conversions. Your ascension offers should be aimed at making profits because a happy customer becomes a repeat customer.

It’s a known fact that cost per sale to an existing, loyal customer is 90% cheaper than acquiring a new customer and selling to them.

A good ascension offer may include upsells – bigger, better versions of earlier purchase. It may be cross-sales – parallel products that can complement the products already sold. Or it may be a DFY (Done For You) offer that relieves some burden of work at the customer’s end.

Offering premium membership to enhanced, personalized services, monthly templates, priority help-desk access etc. are some other examples of ascension offers.

Step 8 – Ask Them for Referrals and Reviews

Usually, a happy customer would be willing to advocate for you. Yet sometimes they may need a little extra push to reach out and give you a positive review or refer your service to their friends and contacts.

The smart idea is to ask them to write their positive experiences on social media or for your website.

Step 9 – Make Them Your Brand Ambassadors to Promote Your Brand

At this Promotion Stage, your customers become your captive brand ambassadors. They talk about your products or services; they write about your brand and share your offers.

This is like getting into a kind of joint venture with them by sharing affiliate or other types of commissions and giving away free products every time, they send a customer to you.

The arrangement becomes a sure-fire way to make formidable brand equity in the market for you.

Conclusion

Understanding the Customer Value Journey has catapulted many struggling freelancers into high-income entrepreneurs.

Understanding the CVJ process itself will boost your freelancing results. But there is more than you can learn to reach an even higher level. We’re a dedicated Digital Marketing Institute that makes people learn while they earn and make their presence felt in the market.

We’ve helped thousands of freelancers to reach top levels that they never imagined would’ve been possible. We offer rigorous training leading to internationally recognized certifications in Digital Marketing and personal coaching.

To know more about our Institute, visit Online Business University.

If you have found this article useful to you, please leave your comment in the comment box below.

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The 9 Step Customer Value Journey for Successful Freelancers https://gaurav.guru/the-9-step-customer-value-journey-for-successful-freelancers/ https://gaurav.guru/the-9-step-customer-value-journey-for-successful-freelancers/#respond Tue, 09 Jun 2020 11:02:24 +0000 https://gaurav.guru/the-9-step-customer-value-journey-for-successful-freelancers/ A sale happens after a customer decides to buy from you. We all know that. But we often ignore that a buying decision is the result of a well-defined process called Customer Value Journey. It’s true for a million-dollar B2B deal. And it’s true for a few dollars worth impulsive buying by a B2C customer. […]

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]]>

A sale happens after a customer decides to buy from you. We all know that.

But we often ignore that a buying decision is the result of a well-defined process called

Customer Value Journey. It’s true for a million-dollar B2B deal. And it’s true for a few dollars worth impulsive buying by a B2C customer.

Off-line or on-line, the Customer Value Journey is more or less the same. The process was there before the internet. And it will be there tomorrow.

Most freelancers often wonder why they don’t have a stable and predictable income. Statistics show that on an average 90% freelancers struggle to pay their bills.

Freelancers don’t get paid on time; they can’t charge enough; they don’t get enough clients; they choose wrong clients, and so on.

But those are just symptoms, not reasons.

The problem has little to do with technical skills or creativity.

There’s a limiting belief that there are too many freelancers in the market, so the competition is high.

That’s a load of baloney.

A reason is, most freelancers don’t understand business. They have experience as employees.

Many of them are freshers – having no experience.

Without having an entrepreneur’s mindset, they try to learn too many things half-ass. Naturally, they get half-ass results.

But the freelancing profession is not so complicated.

Even if you have just one skill, you can become a successful freelancer – by guiding your prospects along the Customer Value Journey. How about attracting swarms of customers instead of going to them? How about getting more deals that you can handle? Are you ready for that?

Let’s dive into understanding the Customer Value Journey. It will give you a step by step process for attracting, converting, and keeping your best customers.

What is Customer Value Journey?

The Customer Value Journey (let’s call it CVJ) is about turning strangers into super fans. Digital marketing can make this journey incredibly faster.

I reviewed many templates of CVJ, but none of them are as in-depth as the one developed by Digital Marketer, the partner of our Online Business University.

The CVJ is an 8 step route that people travel as they discover your brand, build a relationship with you, and finally become your super fans.

If we draw a map, the path will look like this.

customer value journey

It looks like a gallery floor-plan with several arrows showing different directions, right? A customer left alone in this journey will get lost along the way.

They may get confused, and even forget why they ever started on this journey with your brand.

That’s why we need a strategy to guide people through all the eight steps, helping them when they get stalled anywhere and encourage them to move along the journey.

Here we go.

Step 1 – Know Your Ideal Customer

In the beginning, you should avoid the temptation of offering everything to everyone. Most freelancers make this mistake and end up nowhere.

You must figure out who your ideal customer is, where they hang around and what they will buy. You need to create a document around this. We call it Customer Avatar. Building your customer avatar can have a massive impact on your marketing results.

The customer avatar document is a “Swiss Army Knife of Marketing” because it impacts practically every aspect of your marketing, including:

  • Website design
  • Content marketing
  • Paid traffic
  • Product creation
  • Copywriting
  • Email marketing

And that’s just scratching the surface. Any part of your sales and marketing process that touches the customer will improve when you get clear on your customer avatar.

After all, it’s a human being who buys our products or services. It pays to get a clear picture of the characteristics of the person, so you can present them with a message that can move them into taking the desired action.

Here is a sample template showing how a customer avatar document looks.

customer avataar

For example, let us take a buyer group of small supermarket owners like Venkataesh.

He wants to let his business continue to grow after the Covid-19 lockdown. After doing a little research, our customer avatar document looked like this:

You should take your time to research your customer avatar. Because it can make or break your business going forward. It’s very, very important.

Step 2 – Make Them Aware of Your Offers

At this stage, you let your prospects discover your offers and your brand.

Prospect awareness can be triggered by advertisements, blog posts, words of mouth referrals, events, social media or any other channels that get people’s attention, then entertain or inform them.

You need to create a campaign with contents relevant at this stage. It’s called Top of the Funnel Content Strategy.

Step 3 – Engage Them with Your Brand

Engagement means an emotional involvement or commitment. It’s about being on the same wavelength with someone. It’s a prerequisite to building a deeper relationship, just like it happens before marriage.

In digital marketing, it happens just after your first interaction with the prospects, and it continues through the entire experience with your brand. It’s a continuing conversation you have with them throughout the Customer Value Journey. You use multiple channels like a blog, social community, email, customer support and the likes.

Step 4 – Ask Them to Subscribe

If the prospects like the experience of interacting with you, they start liking you. A level of trust begins to build up. At this stage, you can ask them to subscribe to get more valuable information. The purpose is to get their email addresses to establish a closer relationship with them.

Today people are careful about giving their email addresses. You have to offer something valuable that makes it worthwhile to exchange their email addresses against that offer. It may be a free ebook, demo, webinar, downloadable cheat sheets, or anything useful to them. They fill in a form, submit, and get access to your freebie – instantly.

Step 5 – Convert Them into Customers by Offering a Low-Ticket, High-Value Product or Service

It’s also called the Tripwire marketing stage. The idea is to offer subscribers a low-cost, low-risk, high-value product, and sell them more expensive products later. … Once a subscriber becomes a customer, they are more likely to become a customer again.

A tripwire offer is not supposed to make you a profit. The only intention is to create a smooth transition from subscriber to paying, happy customer. Real profit will come later in the journey.

Step 6 – Make Them Excited about Your Brand

People feel good after they buy something. It’s a scientific fact. Buying gives a feeling of acquiring something due to release of a mood-enhancing hormone called dopamine. That gets people ready to be excited.

That’s why this sixth stage of building excitement in your buyer’s mind is essential.

How can you do that? Give them some memorable experience of the buying process. Send them a thank you letter. Give them a quick-start tutorial. Give them some bonuses; some discount coupons; or some freebies. Anything that they will remember.

Step 7 – Make Them Repeat Buyers

This is called the ascension stage. See the ladder image on the top left corner of the CVJ diagram.

The goal here is to generate repeat buys from the same customers. Real profit starts here.

Your entry point offer was planned for conversions. Your ascension offers should be aimed at making profits because a happy customer becomes a repeat customer.

It’s a known fact that cost per sale to an existing, loyal customer is 90% cheaper than acquiring a new customer and selling to them.

A good ascension offer may include upsells – bigger, better versions of earlier purchase. It may be cross-sales – parallel products that can complement the products already sold. Or it may be a DFY (Done For You) offer that relieves some burden of work at the customer’s end.

Offering premium membership to enhanced, personalized services, monthly templates, priority help-desk access etc. are some other examples of ascension offers.

Step 8 – Ask Them for Referrals and Reviews

Usually, a happy customer would be willing to advocate for you. Yet sometimes they may need a little extra push to reach out and give you a positive review or refer your service to their friends and contacts.

The smart idea is to ask them to write their positive experiences on social media or for your website.

Step 9 – Make Them Your Brand Ambassadors to Promote Your Brand

At this Promotion Stage, your customers become your captive brand ambassadors. They talk about your products or services; they write about your brand and share your offers.

This is like getting into a kind of joint venture with them by sharing affiliate or other types of commissions and giving away free products every time, they send a customer to you.

The arrangement becomes a sure-fire way to make formidable brand equity in the market for you.

Conclusion

Understanding the Customer Value Journey has catapulted many struggling freelancers into high-income entrepreneurs.

Understanding the CVJ process itself will boost your freelancing results. But there is more than you can learn to reach an even higher level. We’re a dedicated Digital Marketing Institute that makes people learn while they earn and make their presence felt in the market.

We’ve helped thousands of freelancers to reach top levels that they never imagined would’ve been possible. We offer rigorous training leading to internationally recognized certifications in Digital Marketing and personal coaching.

To know more about our Institute, visit Online Business University.

If you have found this article useful to you, please leave your comment in the comment box below.

The post The 9 Step Customer Value Journey for Successful Freelancers appeared first on Gaurav Guru.

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8 Best Digital Marketing Niches for Freelancers https://gaurav.guru/8-best-digital-marketing-niches-for-freelancers/ https://gaurav.guru/8-best-digital-marketing-niches-for-freelancers/#respond Fri, 05 Jun 2020 11:49:39 +0000 https://gaurav.guru/8-best-digital-marketing-niches-for-freelancers/ “Riches are in niches” Susan Friedman, best-selling author, and niche expert Why should I care about finding the best digital marketing niche? That is a common question asked by freelancers when they start. They believe that targeting the broad market will give them a better chance to acquire more customers. Before telling if that belief […]

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“Riches are in niches”

  • Susan Friedman, best-selling author, and niche expert

Why should I care about finding the best digital marketing niche?

That is a common question asked by freelancers when they start. They believe that targeting the broad market will give them a better chance to acquire more customers.

Before telling if that belief is right or wrong, let us have a closer look at this “niche” stuff.

What is a Marketing Niche?

The Oxford dictionary says it’s “The business of promoting and selling a product or service to a specialized segment of the market.”

Examples speak more clearly than definitions. So, let’s take the Digital Marketing Market as an example. That means you want to help business owners by providing digital marketing solutions.

So, are the solutions? There are many.

If you visit fiverr.com, you’ll see the list of services that look like a restaurant menu! Some of those are.

  • Social Media Marketing
  • SEO
  • Social Media Advertising
  • Public Relations
  • Content Marketing
  • Podcast Marketing
  • Video Marketing
  • Email Marketing
  • Crowdfunding
  • SEM
  • Marketing Strategy
  • Surveys
  • Web Analytics
  • Book & eBook Marketing
  • Influencer Marketing
  • Local SEO
  • Domain Research
  • E-Commerce Marketing
  • Mobile Marketing & Advertising
  • Music Promotion
  • Web Traffic

Now you have a list of 21 services that customers are looking for in the market. Each one is a well-defined niche.

As a digital marketing freelancer, you should have some knowledge about each of them because all of them are inter-connected.

Imagine You are Meeting a Potential Client

The prospect says he is looking for someone who can help him with his E-Commerce Marketing. You say that you can do that.

Then he asks if you can do Email marketing. You say, “yes.”

Then he asks if you have expertise in Video Marketing and site-wide SEO optimization.

And you say that you’re an expert in those also.

If you’re in his place, what will be your impression of such a freelancer? An experienced business person will ask you to show proof of your work on all of those areas.

Are you having so many portfolios ready? Unless you’re the owner of a mega-agency, chances are remorse that you would have that much experience, proof, and testimonials to convince him that you’re the trustworthy guy – right?

Now imagine Scene 2

You say to your prospect that you’ve had an experience of running E-commerce Marketing. You’ve served 20 clients in the last two months. You show him the sites, client testimonials, and samples of some E-commerce themes relevant to his business.

You also show him how you can put him on Google Maps within a matter of days. You tell him how he can manage E-commerce marketing on several channels easily. You make him aware of the opportunities he has never known before.

Will he be able to have some confidence and trust in you? Sure, he’ll have.

Suppose now he asks you if you can do Email Marketing for him. You tell him that you don’t do that right now, but you know an expert who runs successful Email Marketing campaigns for many clients. You say to him that if he wants, you can refer him to the expert.

You got the idea. Clients are professionals, and professionals love honesty and openness from fellow professionals.

It’s a limiting belief that by trying to cater to a broad market as a freelancer, you’ll be able to grow your business. It’s a blunder.

90% or more budding freelancers don’t earn enough to pay their bills, mostly due to this misconception.

Does that mean you’ll never be able to expand your market across other niches?

The answer is a resounding, “Yes.”

There’s a well-defined journey. And there’s a fool-proof road map.

First, we provide full-stack training and internationally acclaimed certifications to become a millionaire businessman within the shortest possible time.

To know more,  Click Here.

In the next step, we train and guide freelancers to become entrepreneurs.

The difference is simple. Freelancers work for themselves while entrepreneurs hire and outsource others to work for them.

The strategy is to become a master of one or two Digital Marketing Niches at first, learn with us, and earn while you learn.

We provide you all the resources to make you Freelance Ready (We nicknamed it as Fredy) and create products. We also provide you with our exclusive Digital Marketing Market and hand-hold you to find plenty of ready buyers all over the world. We’ve selected the 8 most profitable niches.

Read on to know about those best digital marketing niches for freelancers.

The 8 Core Niche Areas

  1. Customer Value Optimization (CVO)

Businesses can’t run without customers. A prospect looking for your service invariably has the intention of acquiring more customers. He may approach you for your expertise. Knowing CVO will give you an edge. You can explain to him how your service can help him increase his customer base.

Any business has some kind of sales funnel. Most of them don’t know how to lead their prospects through a smooth customer value journey through different funnel stages.

A well-optimized funnel can convert prospects into buyers, then buyers into repeat buyers, higher value orders, and finally nurture the buyers to become raving fans.

Explaining the process of CVO will let your prospect know that you know your “stuff” better than most other freelancers in the market.

It’s a must-have skill for any freelancer. No matter what your niche is, CVO is the foundation of the Digital Marketing business.

  1. Social Media Marketing

Society is going online, like never before. People are consuming more and more information on social media. They can voice their opinion to their contacts and share their feelings there. They praise, they criticize, and they recommend stuff on social media.

A business can be in the B2C or B2B market. All of them must learn to use social media to inform, engage, excite, and influence buyers to do business with them.

Obviously, there’s a super hungry market looking for Social Media experts to help businesses achieve their goals.

  1. Content Marketing

In January 1996, Bill Gates wrote an essay titled Content is king. Since then, it has become a phrase.

Without content, there is nothing online.

Articles, graphics, videos, pictures, emoticons, gifs, animation … all are contents in some form or the other.

There’s a massive demand for high-quality content creators. But a content creator who knows how to distribute and market content as well is in higher demand.

The “value-first” content plan can lead stone-cold prospects at the top-of-the-funnel through becoming loyal customers and finally into becoming high-paying, long-term associates.

A freelancer having content marketing skills can have enough buyers than he can handle alone.

  1. Email Marketing

Among all marketing activities, email marketing generates the highest Return on Investment (ROI).

Most businesses are doing email marketing wrong. Worse, many of them don’t do it at all. So this is an area where a skilled freelancer can help his clients plan three different types of email campaigns, and apply them. He can also help the clients integrate and automate the process. Email marketing can literally “make sales when you sleep.”

It pays more than handsomely to know Email marketing well.

  1. Search Engine Marketing

In a way, the internet is the largest database of information on earth. Billions of people are looking for information all the time on the internet all the time.

Right now, there are over 1.80 billion websites. Over 550,000 websites are being added each day, according to Google.

In this mega crowded place, how can a prospect find your product or service? And how can she decide that your offer will be the best solution for her? This situation is real for you and true for your clients as well.

Fortunately, there are advanced techniques and tools to sort this out. A master in this niche knows how to leverage search channels like Google, Amazon, Bing, Yelp so that the selected brand is discovered fast. And when it’s found, the visitors should get a positive impression about the brand.

Search Engine Marketing is a high-paying skill having incredible demand in the market.

  1. Analytics & Data Management

Are you good at number crunching? Do you have a knack for analyzing complex data that helps to make decisions? Then Analytics and Data Management is an excellent niche for you.

You have to learn to set up an analytics plan and figure out the key metrics that matter. A data tracking plan to look at those metrics daily, weekly and monthly can alert you of your business. Timely course correction can save a company from potential problems.

Expert Data Analytics specialists are in high demand and rare to find.

  1. Optimization & Testing

Traffic to your website has no use if the visitors don’t convert. Conversion Rate Optimization, therefore, is a science. Tracking and analyzing conversion against each campaign and split testing are two important jobs for a business.

Many digital marketers claim to do Conversion Optimization, but they rely on short-term hacks to show results. A sustainable CRO campaign is a repeatable process to keep the momentum always on.

Acquiring the real Optimization and Testing skills will give you an edge over all the run-of-the-mill freelancers.

And CRO is a very high-in-demand skill.

  1. E-Commerce Marketing

It’s called E-Commerce, but I call it a science. Just ten years ago, people would hesitate to buy stuff online. The habit is changing. Particularly after the Covid-19 pandemic, online shopping has become unavoidable.

Today, almost all business houses need to be in E-Commerce. Otherwise, they would leave a lot of money on the table. No matter if you are into B2B or B2C business, you must have an E-Commerce store, and also you should have a presence in third-party marketplaces like Amazon.

E-Commerce is evolving fast. Today, displaying your merchandising on your store with descriptions is not enough.

You must be able to give a great experience to your visitors. In 2021, the visitor experience is going to be a big thing as Google is going to roll out their next algorithm on it.

E-Commerce marketing covers the entire gamut of creating an E-Commerce store, uploading products, optimizing descriptions, other content, and, more importantly, optimizing those for maximum results.

Needless to say, E-Commerce mastery has potential without limits.

Website Development

Did I forget to cover Website Design and Development? No. This is an omnipotent and compulsory skill to have. I didn’t mention it in the niche skills. Because to become a successful freelancer within a short time, you need not master this skill right now (though it is a high-paying skill but takes a longer time to develop). Still, as a freelancer, you must have the basic knowledge of how websites work.

There are plenty of free or low-cost courses available online that you can pick up and learn the basics. We recommend learning WordPress first. For example, you can check Udemy or DreamHost as two examples.

Summary

The world is changing from Job-Economy to Skill-Economy. In the coming days, companies are going to depend more on outsourcing jobs to skilled freelancers and agencies than employees.

That trend will cause millions of people to take up freelancing as a career. The market will be competitive. But you don’t have to worry.

Mastery is high-demand niches like above will make you stand head and shoulder above the crowd in 2020 and beyond. To know more, visit our online institute, OnlineBusiness.Org, now.

Your comments about the article are welcome. If you have any questions or queries, contact us today.

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How to Go from Lazy Freelancer to Entrepreneur Full-Time https://gaurav.guru/how-to-go-from-lazy-freelancer-to-entrepreneur-full-time/ https://gaurav.guru/how-to-go-from-lazy-freelancer-to-entrepreneur-full-time/#respond Mon, 01 Jun 2020 13:52:24 +0000 https://gaurav.guru/how-to-go-from-lazy-freelancer-to-entrepreneur-full-time/ “Freelancers get paid for their work. If you’re a freelance copywriter, you get paid when you work. Entrepreneurs use other people’s money to build a business bigger than themselves so that they can get paid when they sleep.” … Seth Godin Freelancing is an excellent way to fire your boss. The job economy is shifting […]

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“Freelancers get paid for their work. If you’re a freelance copywriter, you get paid when you work. Entrepreneurs use other people’s money to build a business bigger than themselves so that they can get paid when they sleep.” … Seth Godin

Freelancing is an excellent way to fire your boss. The job economy is shifting towards skill-economy. No job can give employees financial security and financial freedom.

A freelancer’s most valuable asset is their skills. And Skills Pay the Bills.

But freelancing has limitations.

On a job, you’re exchanging your time against dollars. An employee has access to your employer’s resources. You get computers, and you get other staff to help you.

But as a freelancer, you have to invest in buying gadgets, tools, and software. You’ve to do everything yourself. You can automate some processes, but most of the time, you’ve to multitask. You also have a time limitation. Each day has only 24 hours.

You can’t grow your customer base after a certain limit. Freelancing is not scalable.

An entrepreneur can grow his business as much as he wishes.

Before laying out a roadmap to entrepreneurship, take a look at the money-mechanism of society.

What’s the difference between a freelancer and an entrepreneur?

Robert Kyosaki’s 4 Quadrant Model of Income

In any economy, there are four ways to earn money.

Robert Kyosaki, author of his bestseller book Rich Dad Poor Dad, described the ways in a 4-quadrant model.

In this quadrant, he defined the categories as:

E: Employees: Those who work for others. They sell their time for money. Blue-collar and white-collar workers fall into this category.

S: Self-employed: They work for themselves. They sell their products or services. Lawyers, doctors, digital marketing freelancers, small shop owners, and interior designers are examples of self-employed people.

B: Businesses: Others work for them. They buy other people’s time and work, and sell those at a premium. Industrialists, large scale contractors (including digital marketing agencies), and promoters of corporates are business people.

I: Investors: They don’t work for money. Money works for them. They invest money in other people’s businesses against some assured return.

Some investors provide capital to businesses under profit-sharing terms as well. Bankers, Sleeping Partners, and Venture Capitalists come under this category.

Shocking Truth – Economy Supports The Rich

That may be good or bad, but it’s beyond our control. Society encourages the rich to make more money, and rich people are either entrepreneurs or investors.

The rich get richer, and the poor get poorer is an aphorism due to the famous English poet, Percy Bysshe Shelly.

Look at the diagram below. It shows the wealth distribution of the world.

Global Wealth Pyramid

What do we see here?

  • Total global wealth at the end of 2019 was US$360 trillion (tn)
  • The distribution pattern looks like a pyramid.
  • The top 10% of people on earth own about 80% of the total global wealth. They are mostly large business owners and investors like Jeff Bezos, Bill Gates, Warren Buffet, Mukesh Ambani, and Larry Ellison as examples.
  • At the bottom, the 2.9 billion population has average wealth below $10,000 per person. They contribute to 57% of the world adult population. They are mostly blue and white-collar workers.
  • The in-between segment of 1.7 billion people owns between $10,000 and $100,000 worth of wealth. They are 33% of the world’s total adult population. The self-employed professionals and small business people fall into this category.

Society supports business people because they contribute the maximum to boost the economy. Employees pay tax first before spending. Entrepreneurs spend first and pay tax on the money left. There are many more privileges that entrepreneurs enjoy as they grow. That’s a separate topic and beyond the scope of this article.

Freelancer to Entrepreneur – The 7 Point Roadmap

Entrepreneurs think and act in a different way than non-entrepreneurs. With a little bit of effort and determination, anyone can develop that mindset. Once you understand the pattern, you’ll be on the way to become a successful entrepreneur.

You can’t become an entrepreneur overnight from a freelancer. It’s a gradual process. But by focusing on the following 7 points, you can complete the journey faster.

  1. Have a Dream and Vision

Without a dream, you can’t have a vision; without a vision, you can’t make a plan; and without a plan, you can’t progress.

So, you must have a vision around your dream. “Dream is not what you see in sleep. Dream is something which doesn’t let you sleep” is a beautiful quote by Dr. Abdul Kalam, erstwhile President of India.

Writing your goals on paper is an excellent idea. Only 5% of us have a clearly written goal. But we can’t imagine things in the text. Images control the mind.

If I say a cheetah is running on an open field, what do you visualize? The words, or a picture? Not just an image. It’s a motion picture where a running cheetah comes alive, right?

So, I suggest my students create vision boards on the side of a written goal. Always handwrite your goals instead of typing. You’ll have a lot of mental energy when you handwrite your goals before creating a vision board.

A vision board forces you to think in specific terms. If you say “I want to own a home,” that’s not a vision. You should be able to “see” your future home with specifics. How will it look? Where will it be situated? What color? A house or an apartment? How many rooms?

A vision board would have all specifics in vivid detail, in images or video format.

A compelling vision board reminds you of your dreams about your goals.

  • What do you want to have?
  • Where do you want to live?
  • What do you want to be?
  • What do you want to do?

There’s something magical about creating a vision board and keeping that always in front of you. The images embed themselves in your subconscious and drive you to take action. That’s called “Law of Attraction.” Science is not able to explain that yet, but it’s true.

If you want to be successful in life, creating a vision board can accelerate the process.

  1. Have an Unshakable Positive Mental Attitude Always

An entrepreneur is like the captain of a ship. The mindset of the head of the business sets the mood of the employees and channel partners. Adversities, challenges, and failures are a part of the life of an entrepreneur. You’ve to learn to overcome those setbacks with a die-hard, “no matter what” attitude.

When everything seems to be going against you, remember that the airplane takes off against the wind, not with it.” – Henry Ford, founder of Ford Motor Company.

When a challenge comes up, the best way is to face it. Ask yourself, “how can I overcome it to move forward.”

Being positive is a skill like any other skill and can be learned. An entrepreneur’s journey is full of long hours and erratic demands and turn-offs. Learning to manage those well, however, leads to building an insane amount of wealth.

  1. Become an Idea Machine – Entrepreneurs Must Have a Creative Mind

Can you think of 10 problems that your customers are having right now? Can you list them with possible solutions?

Your customer has an excellent looking website, and he is spending a lot of money on ads. But his sales are not picking up. What might be the reasons? Can you probe by asking him relevant questions? List those out.

Then find out all possible solutions. You might not have the skills to solve all the issues. But Can you outsource whatever is out of your expertise? The moment you start outsourcing solutions for your clients, you’re on your way to become an entrepreneur.

  1. Join or Build a Community of Freelancers Around You

Nothing empowers more than a supportive community of like-minded people.

You want to become an entrepreneur. Or you may wish to remain a freelancer. No matter what your goal is, you have to keep yourself updated and upskilled all the time.

A community of like-minded co-professionals will always help you learn new things, practice, and teach others. All successful entrepreneurs are excellent teachers.

  1. Develop Persuasive Communication Skills

You’ll need a lot of external support when you go from freelancer to entrepreneur. You’ve to get things done by others. So, developing a super friendly yet persuasive communication skill can make life easier. When others take care of some of your tasks, you get time freedom to scale up your business.

Reciprocation is the fastest way to gain confidence in effective persuasion. The rule is “give and take,” not the other way round. You must extend your help to others first without expecting anything in return. Give some value to your community. People help those who help others.

  1. Have a Financial Discipline Aligned with Your Goal

A business needs capital. During your transformation from a freelancer to an entrepreneur, you must set aside a part of your freelancing income for a planned reinvestment.

You’ll need advanced automation tools, fees for one or two virtual assistants; arbitrage (explained later) investment; subscriptions; upskill course fees, and a line of other investments and expenses.

The fastest way would be to reinvest 50 to 80% of your first year freelancing income into building an agency business. Even a commitment to a lower target is also good. But you need the discipline to stick to that consistently.

Keeping a watch on cash-flow is essential. A simple workbook on business expenses, investments, and ROI month on month can keep you on track. We shall discuss how to maintain financial accounts in a future article.

  1. Incorporation

As a freelancer, you can run your operation under your own name as a proprietor. But as you grow, your liabilities and risks will increase.

A farm or a company owner/partner has limited liability, and the law protects individuals against many legal penalties.

The tax structure is more friendly to entrepreneurs and individual freelancers. Opening an LLC or Private Limited company can save you a lot of taxes in the long and short run.

Conclusion

The journey from being a freelancer to become a full-time entrepreneur is full of challenges. You’ll learn how to come on top in the face of setbacks and mistakes. You’ll be a different person – a leader from being a follower.

A leader creates leaders. The more leaders you’ll create, the more you’ll become free to scale up your business. Finally, you’ll learn how to run a full-grown business on autopilot.

In the process, you’ll make positive changes in many people’s lives.

I am finishing this article with one of my favorite quotes by marketing genius, Zig Ziglar.

“You can have everything in life you want, if you will just help other people get what they want.”

That should be the ultimate goal of building a business around that mindset – of making positive changes in society.

Please leave a review in the comment box below. If you have any questions, send an email to: www.gaurav.guru@gmail.com

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Digital Marketing Consultant in Singapore https://gaurav.guru/digital-marketing-consultant-in-singapore/ https://gaurav.guru/digital-marketing-consultant-in-singapore/#respond Thu, 02 Jan 2020 10:59:37 +0000 https://gaurav.guru/digital-marketing-consultant-in-singapore/ Ladies and Gentleman, Boys & Girls I am happy that you are not connected with the #1 digital marketing expert in Singapore. My name is Gaurav and I am not originally from around here, However, the Internet is a wonderful space to connect with clients from all across the world. Just recently I incorporated my […]

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Ladies and Gentleman,

Boys & Girls I am happy that you are not connected with the #1 digital marketing expert in Singapore.

My name is Gaurav and I am not originally from around here, However, the Internet is a wonderful space to connect with clients from all across the world.

Just recently I incorporated my firm in Singapore as this is the tech capital of the world. More so, I really want to move to Singapore with my family. 2 Dogs, 2 Kids and 1 Wife 🙂

I’ve heard from every person I have consulted with that Singapore is such an expensive place to live, but I am determined.

I don’t have a bag of cash sitting in savings either, but I do have one thing.

I do have knowledge of digital marketing. In fact my idea and something that I am banking on is google. You know, SEO.

If I am able to rank myself and others in the top of Google, help them gain visibility online,I think have a shot at making it in Singapore..

If you are looking for a digital marketing expert, consultant, speaker and really want an awesome deal, hook me up on IG

Company Details

Name:DIGITAL MARKETING MARKET PRIVATE LIMITED
UEN:201942262H
Status:LIVE COMPANY
Address:20 COLLYER QUAY #09-01 20 COLLYER QUAY SINGAPORE 049319
Industry:Digital Marketing

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The Laziest Digital Marketer on Earth… https://gaurav.guru/the-laziest-digital-marketer-on-earth/ https://gaurav.guru/the-laziest-digital-marketer-on-earth/#respond Mon, 16 Dec 2019 06:37:38 +0000 https://gaurav.guru/the-laziest-digital-marketer-on-earth/ I am going to try and rank this page by being lazy. This means that I am not going to bother with making a video for SEO. Not going to transcribe it, like my other page which now ranks for the top digital marketing consultant in 2020 Infact, let me put the Lazy song here […]

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I am going to try and rank this page by being lazy.

This means that I am not going to bother with making a video for SEO.

Not going to transcribe it, like my other page which now ranks for the

top digital marketing consultant in 2020

Infact, let me put the Lazy song here in true spirit

Okay, if your still reading, I am not really lazy, but I do however love 2 things.

Digital Marketing Tools

Digital Marketing Execution

So, if you really want to get shit done, parking your ass behind your laptop, smiling while reading this, you need to check out a couple of resources.

A few days ago, I was presenting to a group of 1000+ business owners and once they saw these resources, their lives changed. their lives transformed into being better entrepreneurs, being more financially independent and overall, getting stuff done.

Thank you, and now for some cheap backlinks to rank this 500 word plus nonsense article.

#justoutsourceit

#justdoit

#belazy

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#1 Digital Marketing Consultant 2020 https://gaurav.guru/1-digital-marketing-consultant-2020/ https://gaurav.guru/1-digital-marketing-consultant-2020/#comments Sat, 26 Oct 2019 06:57:52 +0000 https://gaurav.guru/1-digital-marketing-consultant-2020/ Just imagine how cheezy it would look if I was a digital marketing consultant but did not feature anywhere in the search results. That would be bizarre right? If you go to google and search for a digital marketing evangelist you will see what I am talking about 😉 Yes right under Avinash Kaushik who […]

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Just imagine how cheezy it would look if I was a digital marketing consultant but did not feature anywhere in the search results.

That would be bizarre right?

If you go to google and search for a digital marketing evangelist you will see what I am talking about 😉

Yes right under Avinash Kaushik who is the Godfather in the DM space. So being already featured in the top 5 of Google I am trying my second experiment.

All these experiments are designed show you how google really works and even if you are lazy, take all the shortcuts possible, but just play the game right. You can and will rank on Google.

[bookly-form]

You will notice spelling errors, transcribed garbage, apparently, audio friendly as well.

Goal – By 2020, become the top 10 digital marketing consultants in Google SERPS by cheating and like I said being lazy.

The intent is not really to add any value in this post apart from it from being bizarre later on, but do me a favor, just scroll up and down this article as if you were actually reading it. It helps with the interaction 😉 dude so if you already a digital marketer or an SEO expert, please help me out.

I always obligige backlinks more than anything else. It’s all about the darn backlinks. Infact, Google was not called Google before. Yup, let me say that again,

Google was called Backrub! I’ll save that story for another day, but trust me its all about content and backlinks.

Yet when you talk to dozens of agencies or freelancers they simply don’t eat there own dog food. Now, this has been a strategic effort on multiple fronts. In order to win at the search engine game, you need to know a couple of things. Nothing rocket science material, in fact, it’s quite the contrary.

https://docs.google.com/spreadsheets/d/1AVgJfNeuacZlEAt7RV2C9aS-ItZ8KF-Tx1Cc5ktY1Ho/edit?usp=sharing

My daughter is 4 so If I had to explain to here this is what I would say.

Sammy imagine if there was a giant balloon. And from that balloon things are going to fall out. You have one minute and can collect whatever you like.

Candies

Chocolates

Broccoli

Shampoo

Toys

Go!

60 seconds later what do you think she would have picked up? And what do you think she would have discarded?

Same way every day, every second google has to choose between things they like and dislike.

So in this case, its good juicy content that people gossip about. They share, they comment, they link back, they laugh, they cry.

Like I said, this is only an experiment with Google. Some analogies, something clever cause you need to defeat all the other digital marketing consultants aiming to be number 1!

Popularity

Traffic

Conversions

Links

Authorship

Offline Meetups

Genuine

Relevant.

Now this is only SEO. When you talk about being a digital marketing consultant then you really need to understand the entire game.

For example :

How to I get more traffic?

How do I convert that traffic into money.

That’s it.

Traffic and conversions is the name of the Game. Ryan Deiss from Digitalmarketer.com came up with that.

Along those lines, credibility. If you check out their certified partner directory you would see that we are listed as a platinum training and agency partner.

So Social Media Marketing, Email Marketing, Content, Analytics, Conversion Optimization are things you need to be well versed with to call yourself a marketing consultant in 2020.

Content is king. Infact there are studies that suggest the ideal length now is 1800 words.

I am going to try and now make this blog into a podcast. Actually the other way around. Make the podcast and then convert it into Audio.

That seems to work more naturally more me. So. Here goes.

Speaker 1: (00:02)
Hey guys, what’s up governor? Buck sunny here and this is now actually me speaking into my mobile phone and I realized that it’s going to be evasive blow way faster, way quicker to actually have a conversation. It sounds weird with myself but this is really going to help me get my content out there like good type pretty fast. In fact, I’ll probably do a test and let you know how fast I can type, but I’m sure I’m actually a hundred percent sure that I can speak much faster than I can type. So the faster I can speak, the more content is going to get converted, the more I can share. And this is truly what I like to do. So coming back to the initial topic of being the number one digital marketing consultant in 2020 are, this is a kind of experiment beta that I’m trying because I really want to move to scratch that.

Speaker 1: (01:05)
I really want to set up base in the buy in 2020 because it’s going to be your wild, your in 2020 in the buy. Lots of stuff happening there. So I want to use my knowledge and skills as a digital marketing trainer, a digital marketing consultant or digital marketing agency owner. I started off as a freelancer and over the course of the last 15 years, we’ve consistently made strides and pioneered the digital marketing space in some way and form. Of course there are hundreds of father top world-class digital marketing consultants. Though we feel that we’ve contributed a part in the entire ecosystem not to be by really disrupting the way traditional agencies continue to work in function. Looking at the current trends, looking at the gig economy, I’m very certain that even companies that can offer large companies that can afford top end digital marketing agencies are going to come back and say that there is just such a huge disparity between what you guys are charging and is Julie available out there?

Speaker 1: (02:36)
So that could be the collapse of the digital marketing agency module. You know, similar to the banking industries where agencies are just ripping off their customers charging extravagant sums of money. Whereas, because we’ve managed to McDonald’s systems, McDonald’s [inaudible] processes, for example, listing out tasks, we have a database of over 125 tasks that we’ve gathered over the course of so many years and summarize that, Hey, if we had to list out everything in digital marketing, here are 125 tasks that you need to do and it’s always like a growing list but not by another 125 you can add another one to things and move on. So we will be crowdsourcing this and this as well because we want to have a solid comprehensive list from everyone. You know, I want everyone to contribute to this and say that, okay, this is what an agency does, but this is how we would process it by it.

Speaker 1: (03:48)
Okay, so the downside I think of just having a conversation with yourself is that you tend to drift as well. So I’m going to keep it focused to a couple of bullet points as to why I’m doing this experiment to be the number one digital marketing consultant in 2020 if this works, great case demonstrated. If it doesn’t, no one’s going to know anyway. That’s right. Joke about SEO is that where do you hide a dead body on page two of Google, so if you aren’t on page one for the term digital marketing consultant than my friend, you are not going to get noticed and no one is going to know about your efforts, about your content writing, your podcasting, your video editing, your Facebook ads, your Google ads, your email marketing, your messenger bots, your analytics, your metrics, your bounce rates, your open rates, your click through rates. So the list is finite. It’s not rocket science. Like I said earlier, once you have a look at all the tasks that need to be done sequentially, then you’ll see the entire funnel. You’ll see how things go around. In fact, we’ve been using the software to really demonstrate how you should design your one page funnel, which includes your costs. It includes your traffic sources. It includes your conversion rates, it includes your upsells, it includes your down-sells, it includes your hosting costs, your email costs, your Facebook ad costs, Google ad costs

Speaker 1: (05:59)
of, this is fun because I finally feel that I’ve cracked the code of being able to create content because I’ve found my format. I can talk and talk and talk and talk about digital marketing. Even in the middle of the night. If you wake me up, unless I’ve been drinking, then I can talk to you about digital marketing. So it’s been my passion for a long time. Now. I’m really looking at taking it to a whole new level, you know, just a complete nobody in terms of competition, you know, you’ve heard names like Neil Patel, Ryan dice, Molly Pittman, digital Depok, Sadat, Rajet Gog, I’ll be Aria Gopal, all my guys at the digital masters association.

Speaker 1: (06:57)
You’re not really walking the talk when it comes to digital marketing. Making sure that you’ve got your micro videos that obviously just completely nailed blogging, deeper running the largest blog in India when it comes to community. So these get a spectacular, and fortunately I’ve managed to sneak into that offline kind of community, which like I mentioned, adds a lot of credibility. So in order to be credibility you have to engage in offline activities as well. Even if you are doing digital marketing, like Google is constantly scanning newspapers as E versions. Yeah. What’s up? Just talking about what’s up. Instagram and Facebook all owned by the same company in a way, scary with the amount of data they collect. At the same time as digital marketers, it’s the best gift that we can really receive is the ability to target people like never before in the history possible.

Speaker 1: (08:26)
So far, this experiment is consistent with a little bit of texts and I were doing a little bit of audio. We’ll have that transcribed. We’ll probably even leave it for [inaudible]. Google is constantly picking up the voice and audio wondering. One ridiculous step that I heard was that you should scream your keyboard when you just start your video so Google can hear it. So here goes digital marketing consultant, digital marketing consultant in Dubai, digital marketing, marketing, marketing, digital marketing rocks. So let’s see if that’s spins it off a bit. Optimization. So let’s see how many words this has come out to. Content size is always been super important. Back links, relevancy, title tags, meta-tags, meta-description, image optimization, robots dot. TXT sitemap dot. XML internal linking demos. Let’s try and rank this baby up. Be the number one digital marketing influencer in 2020 signing off. This is being [inaudible].

HAHAHA. that’s really funny. Okay, please google god, Put me up there. I promise to share more valuable content like this.

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Virtual Assistant Thoughts https://gaurav.guru/virtual-assistant-thoughts/ https://gaurav.guru/virtual-assistant-thoughts/#comments Tue, 22 Oct 2019 09:49:36 +0000 https://gaurav.guru/virtual-assistant-thoughts/ Reduce Cost – Increase Speed – Global Talent – Stereotypes exist for a reason. Have you heard about an Indian person who is not good with computers? World Economy – Scale Faster, Scale Safer. Have you heard about Mcdonalds? My guess is that 98% of people who are reading this have. No, I am not asking you whether you love […]

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Reduce Cost – Increase Speed – Global Talent – Stereotypes exist for a reason. Have you heard about an Indian person who is not good with computers? World Economy – Scale Faster, Scale Safer.


Have you heard about Mcdonalds? My guess is that 98% of people who are reading this have.

No, I am not asking you whether you love it or hate, whether you think it’s good or bad for kids or whether you think it is is the unhealthiest food on the planet or not.

With that said, I got a question for you. Do you have a favorite Mcdonalds? As in a specific Mcdonalds that is the only one you will ever go to? Or, Do you specifically disklike another Mcdonalds?

Be it San Fransico or Montreal or for that matter India, Mcdonalds has a standard. Mcdonalds has a process. The lovely yellow fries look and taste pretty much the same anywhere around the world.

What in God’s name does this have to do with Virtual Assistants one may ask? The answer in one single word is processed.

Entrepreneurs, Wantaprenuers, early adopters and game-changers have figured this out.

Every business around the world always wants to increase profits and reduce costs. Did you know that Employee costs are most cases is the largest component of your businesses cost.

Now before you jump acting all partiotic I got a question for.

Say you are in the emergency room of a hospital and you needed an immediate infusion of blood. All the standard tests are done to ensure that the blood is safe and free of all disease.

Would you stop and ask the doctor about who has given you this blood?
Was it from a Black Man or Brown women?

All you care about is that it has been tested, It’s safe and most importantly does what it’s supposed to do.

If you were to look at the most successful companies in the world, like Google, Microsoft, Adobe and look at the leadership positions are they of a particular nationality.

Do you really think that some nationalities are smarter than the other?

Assuming you’re a lone wolf, and you are successful. You have an Internet Business that receives orders around the clock. You, however, need to rest. What will you do? Leave money on the table or hire someone around the world to do what you do while you sleep?

There is something about an employee – a boss relationship that always seems to have some tension. Similar to the Mother-in-law relationship. It’s a flawed one.

Either the boss is putting down their employee or the employee is looking at exploiting the company for more perks, benefits, and also getting into their comfort zone.

It’s all about the Money: Look it does not take a Harvard degree economist to tell you that the price of living varies drastically around the world.

It’s all about the Time: What is it that you do the best? Is it selling to new customers, is it coding, is it managing a team, HR, Legal, Accounts, Marketing, the list is endless. You need to be a master of one and outsource the rest to someone who is also a master in one.

It’s all about the Effort: Never underestimate the power of laziness. Let’s face it. You have a list of really good ideas that you know that if you were to execute, you would see better results. 
It’s all about You: Ask yourself, are you self employed? Or are you a business person. If you have created a job for yourself, 


It’s all about the Internet.

Save the drama for your mama.
You get what you pay for. 

To summaries, think like a global citizen. Understand the blood is blood, Intelligence is Intelligence and they both are global.

Before we conclude, let’s talk about the elephant in the room. Cultural Difference. Yes, you bet this does exist. Things are lost in translation and at times you may get frustrated.

Transparency trumps trust. A Virtual assistant would be happy to install a piece of software and have you track literally every accounted minute. Which website they are visiting, how much time they spend on chat, which task takes the most time or which customer is sucking out the most time. Try asking a full-time employee for a worksheet. They won’t like it. While you may trust them, there is always going to be the comfort level which decreases productivity.

Hardworking. Yes, some people are born lucky and some people work hard. If you are in a developing nation there is a good chance that you are willing to put in double the effort because you are hungry, you are determined to do whatever it takes to become successful.

Blood
Intelligence
Certification
Culture Gap
Mcdonaldization
Economics
World is flat
4-hour workweek
Governmental Taxes
Benefits
Comfortable
Culture
The job of an entrepreneur is to create replicable processes that anyone who is trained should be able to follow and execute.
24 hour round the clock service
Global Citizen
Grateful
Try harder
Big mac Index
Internet is an equal opportunity 
There is no color, 
Global Talent Pool
Figure out your hourly rate
 Scaling Operations
Clone Yourself then Multiply

Maternal Leave, Paid Leave, Performance Appraisals, Contracts are all things of the past.
24 hour operations: New Age entrepreneurs are building 24/7/365 day businesses. 
Gone are the day of 9-5Weekends off
Adopt a We Are On Policy.
‘Virtual Assistants Understand and Use technology.

If you are an entrepreneur and things are not taking off as yet, and costs increasing. Be agile, consider letting go of you most expensive full-time employees and outsource your tasks.

What is even worse is when you have a toxic in-house team all ganging up and telling you that it can’t be done. Fire them and build a politically free mutually collaborative virtual team. 

To summarise again: here is what you will get:- Smart people to work for you- Smart people to work for you at lower costs- Smart people to 

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